Build your candy empire
in neon Miami
Cook it · Move it · Don't get caught
The candy's illegal.
The money's real.
An 80s-Miami crime RP where you run contraband candy across the neon coast. Cook it, package it, move it — dodge the cops, build a rep and a bankroll, and take the city one block at a time.
Rise from corner dealer to kingpin of the neon coast.
Life on the neon coast
Click any shot to blow it up
Six ways to run the coast
Build a Candy Empire
Cook, package, and run contraband across the city — from first batch to full-blown operation.
Cops vs. Criminals
Pick a side. Bounties, chases, arrests, jailbreaks — the whole neon cat-and-mouse.
Bounties
Success puts a price on your head. Cash out at the top — or run and live to deal another day.
Go Undercover
Disguise as the enemy and infiltrate their ranks. One wrong move blows your cover.
Faction Turf Wars
Join a faction, capture territory, and raid rival treasuries. Hold the block or lose it.
Flex Your Come-Up
Earn cars, fresh fits, and beachfront property. Wear the win where everyone can see it.
Every empire
starts with one deal
Grind from the corner to the corner office. Penthouse, ocean view, and a city that finally knows your name.
Demo coming soonRoadmap
The plan for the neon coast. Everything below is planned — Phase 1 is what we're building toward first drop.
The Come-Up
Build your contraband-candy empire. Cook it, package it, run it across neon Miami. Earn your first cash, your first ride, your first fresh fit.
Heat
The cops arrive. Bounties climb on your head, high-speed chases light up Ocean Drive, and every arrest is a payday for the other side.
Turf War
Pick your faction. Capture territory, hold the block, and raid rival treasuries — the bigger they get, the bigger the target on their back.
Deep Cover
Go undercover as the enemy and infiltrate their ranks — but one wrong move blows your disguise. Plus: play the underground market on the side.
Crews
Start your own crew, recruit your friends, climb the leaderboards, and make your name known across the coast.
The Neon City & Beyond
The full city opens up — new districts, beachfront mansions, seasonal events, and more. The come-up never stops.
Questions
Is Vice Row free to play?+
Yep. Free on Roblox — jump in, no purchase required.
When does it launch?+
It's in active development. Phase 1 — The Come-Up — drops first. Join the Discord and you'll know the date the second it's locked.
What can I play it on?+
Anywhere Roblox runs — phone, tablet, PC, and console.
Do I need Robux?+
No. The come-up is earned in-game. Any cosmetics stay optional.
How do I get in early?+
Join the Discord — that's where playtests, sneak peeks, and early roles drop first.
Get in before
the city does
Vice Row drops soon. Join the Discord for early access, sneak peeks, and first dibs on the leaderboard.
Join the Discord